#TBT: How DJ Khaled was on our Snapchat
Snapchat geofilters have recently become very popular within the social media world. Back in October I incorporated this feature within my marketing strategy for the first time. For those who don't know "Snapchat Geofilters are special overlays for Snaps that can only be accessed in certain locations" which are template based or custom made designs. DJ Khaled has made the biggest splash in 2016 by leveraging Snapchat to his advantage. A few months ago he snapchatted that he would be in Los Angeles. I contacted my business partner in California to discuss how we can get him laced in some PG Sports gear. After our discussion we decided to place a geofilter in Los Angeles in hopes that DJ Khaled would use it. Our fall collection included a "Consistency is Key" design which I thought would be perfect for DJ Khaled. In less than 30 minutes I created the custom geofilter, placed it in Los Angeles, and submitted it to snapchat. Living in Los Angeles it is not uncommon to run into celebrities on a daily basis. On this day in particular we had the pleasure of having DJ Khaled on our snapchat. When asked how's business? DJ Khaled responded with a new phrased by saying, un-un-un-un-un UNBELIEVABLE!